The Cowboy Club
What We Funk’d
What was the client’s goal or challenge coming in?
The client came to us with big dreams — and a big challenge. In Austin’s jam-packed short-term rental market, they weren’t just looking to stand out — they wanted to dominate. The goal? Create a high-earning group stay that could sleep 18, entertain non-stop, and deliver that “only in Texas” experience. Cookie-cutter wouldn’t cut it. This home needed to be a headline, not a footnote.
What was the design concept or aesthetic direction?
Welcome to The Cowboy Club — where the Wild West meets the wow factor. We took classic Texas charm and gave it an upgrade: modern lodge vibes, bold murals, a splash of Austin weird, and resort-style amenities that turn guests into repeat guests. From a poker room to a private sports court, every inch was designed to surprise, delight, and earn.
This wasn’t just a place to sleep. It was a place to stay and play.
What results did the client see after the redesign?
Let’s talk impact. While similar homes in the area bring in around $117K per year at full swing, The Cowboy Club hit $115K in bookings — at just 20% occupancy. That’s right — a quarter of the calendar booked brought in nearly the full average. The projection? A massive $250K annually.
It’s not just pulling ahead — it’s redefining what’s possible in the Austin rental scene.
Fun facts, surprises, extra touches, or behind-the-scenes wins?
This property has range. What started as a bachelor pad dream has turned into a crowd-pleaser for families, wedding groups, and even corporate retreats. Between the arcade, the karaoke setup, and the mini-golf, everyone finds their thing. And the best part? It all feels cohesive — like a true Texas experience, not a novelty.
Because when design is thoughtful and fun, it works for every kind of guest.
Unique Features
- Backyard transformation with heated pool, mini-golf, and luxe fire pit
- Half-sized basketball court with bonus pickleball setup
- Indoor poker room, arcade zone, and karaoke station
- Themed Western bunk room for extra sleep + style
- Fully staged with Airbnb-ready setups for max group comfort
The Results
With comps maxing out at $117K, The Cowboy Club is projected to more than double that — hitting $250K in annual revenue. And it’s doing it not by being the biggest, but by being the best guest experience on the block.
From bachelor weekends to business offsites, this one proves: if you build something memorable, the bookings will follow.
