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Writer's pictureBridgette Whitney

Murals: The Not-So-Secret Weapon for Making Your STR Stand Out

Updated: Apr 19

Installing a mural is a surefire way to make your STR stand out in a sea of cookie-cutter listings. They can actually increase your bookings and boost your revenue. We crave spaces that are unique, visually striking, and, let's be real, perfect for our carefully curated social media feeds. Think about it - when people are scrolling through listings, what catches their eye? Something unique and visually striking, right? That's exactly what a mural does. It grabs attention, sets your space apart from the competition, and makes people go, "Wow, I want to stay there!”.


Not only will a mural enhance the aesthetics of your space, but it also showcases your style and personality. Are you into tropical vibes? Get yourself a lush, jungle-themed mural. Prefer a sleek and modern look? Opt for an abstract geometric design. The possibilities are endless, and with a mural, you have the chance to truly make your space your own. It can also set the tone and atmosphere of your space, creating a certain mood or ambiance that your guests will appreciate. Whether it's a calming oasis or an energetic burst of color, the right mural can create the perfect backdrop for their stay.


And let's not forget the power of social media. Millennials crave experiences that are Instagrammable and shareable. When your guests post pictures of themselves in front of your amazing mural, it's basically free advertising for your STR.


A well-designed mural not only serves as a powerful magnet for attracting more guests, but it also provides you with the opportunity to command a premium price for your rental. In today's competitive hospitality market, travelers are increasingly seeking unique and visually captivating experiences. A meticulously crafted mural can transform your space into a work of art, offering guests a one-of-a-kind backdrop for their stay. This, in turn, enhances the overall appeal of your property and justifies a higher price point. It's a testament to the fact that people are not just looking for a place to stay; they are in search of extraordinary moments and lasting memories, making a beautifully designed mural an investment that pays off in both guest satisfaction and revenue.


Conclusion:

If you want to make your Airbnb or short-term rental stand out, attract more bookings, and create a memorable experience for your guests, don't underestimate the power of a mural. Not only they attract more guests but also allow you to charge a premium price for your STR. People are willing to pay extra for a unique and visually stunning experience. They’re the not-so-secret weapon that will make your STR stand out, impress your guests, and have everyone talking about your fabulous taste in décor. Trust me, your walls will thank you!










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